Sassy Woof × Disney

Winnie the Pooh × Sassy Woof

Role: Senior Graphic Designer & Social Marketing Specialist

A multi-channel launch for the licensed Winnie the Pooh collection: a coming soon teaser, countdown and reveal Stories, behind-the-scenes and how-to videos, a feed post, a paid ad, a launch email, the website hero banner and model photography.

Meta Story posts
Story videos
Meta feed post
Paid advertisement
Email campaign
Website hero banner
Model photography

Winnie the Pooh landing page hero banner: dogs in teal harnesses with Pooh, Eeyore and Tigger plush on a grassy hill.

Launch Stories

A coming soon teaser, a countdown, a reveal, a reminder and the launch.

Coming soon

Countdown

Reveal

Reminder

Launch

Story videos

A behind-the-scenes look at the shoot and a how-to for the step-in harness.

Behind the scenes

How to use the step-in harness

Feed post and paid ad

The launch post as it ran on Instagram, and the paid ad.

Feed post

Paid ad

Email and model photography

The launch email, and one of the model shots.

Winnie the Pooh launch email: dogs and plush on a hill, the harness collection on the Pooh print and a shop now button. — Launch email

A golden puppy in the teal Winnie the Pooh harness on a white backdrop. — @deany.bean

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