Lauren ChangSenior Graphic Designer & Social Marketing Specialist
Open to full-time roles and freelance work
Helping brands, people, and pets look their best!
6+ years of brand design and social content for pet care, beauty, wellness, healthcare and sports brands, from Instagram Stories and paid ads to full launch campaigns.
See the workThe work
Bogey’s Mix
A fresh dog food startup’s brand book, feed posts, Reels, Stories and photography
- Brand Book
- Social
- Video
From concept to campaign
Original collections and licensed launches, from pattern to product to campaign
- Pattern Design
- Product
- Campaigns
Care Bears × Sassy Woof
A full launch: teaser and reveal Stories, a Freebie Friday giveaway, email, MMS and the landing page
- Stories
- Giveaway
- Email & MMS
Spider-Man × Sassy Woof
Teaser videos, a live giveaway, paid ads, email and campaign photography
- Stories
- Paid Social
- Photography
Winnie the Pooh × Sassy Woof
From a “coming soon” teaser to a how-to video, a feed post, paid ads and email
- Stories
- Video
Refined
A Botox giveaway, two carousels, feed posts and product photography for a skin and injectables brand
- Social
- Giveaway
- Photography
Peak Golf Institute
Feed posts, a swing tips carousel, highlight covers and photography for a golf training studio
- Social
- Carousel
- Photography
Wooden Table Media
Logo design from first concepts to a final logo system and color palette
- Logo Design
- Brand Identity
Hi, I’m Lauren.
I’m a graphic designer, photographer and content creator who loves helping brands, people and pets look their best. I bring 6+ years of experience in brand strategy, social media marketing, event production, licensing and multi-channel campaign execution.
My design style is adaptable and brand first. I’ve worked with healthcare, beauty and wellness, sports and pet care brands, including retail and e-commerce businesses, and I focus on each brand’s personality and audience to create work that feels true to them.
Social is where most of my work lives. At Sassy Woof I ran the brand’s Instagram Stories, 12+ a week, planned around strategy and analytics, and designed paid ads across Meta and Pinterest alongside email, landing pages and live shopping events.
I love projects where I can bring a brand’s personality to life through design, photography and social content. My favorite part is coming up with an idea and seeing it become something people connect with. Bonus points if dogs are involved.
Next, I’m looking for a supportive, collaborative team where I can share ideas, learn from others and keep growing creatively, with room to take ownership of my work on a team that cares about what we’re making.
- Digital & Print Design
- Creative Direction
- Advertising Design
- Social Marketing
- Project Leadership
- Adobe Creative Suite
By the numbers
- Years in design and social media
- 6+
- Instagram Stories a week
- 12+
- Marketing campaigns
- 300+
- Licensing partnerships
- 50+
- Retail launches
- 50+
- Original pattern designs
- 20+
Where I’ve worked
Bogey’s Mix
Senior Brand Designer
Sep 2026 – Nov 2026
Built social content calendars for Instagram, Facebook and TikTok for a fresh dog food startup, from concepts and scripts to captions and platform-ready graphics. Created recipe, ingredient, portioning and local-sourcing education alongside promotional content. Managed Meta lead campaigns, including creative, budgets, lead forms, tracking and performance review, and assessed the path from ad click to purchase. Coordinated creator outreach, ambassador materials and street-team content to build local visibility.
Sassy Woof
Senior Graphic Designer & Social Marketing Specialist
Apr 2022 – Sep 2026
Led creative direction for product launches, brand campaigns, email marketing, Instagram Stories, paid ads, landing pages, blogs, photography and videography. Managed licensed creative content, live shopping events, campaign planning, scripting, production and performance analysis, and coordinated consumer events and ambassador programs while mentoring and training team members.
Changle Designs
Freelance Graphic Designer
Jun 2020 – Present
Brand design and social content for healthcare, beauty and wellness, sports and pet care brands, including retail and e-commerce businesses. Campaign graphics, social templates, promotional materials and presentations tailored to each client’s visual identity, plus branding, marketing materials and sales presentations for clients through Anonymous Assistants.
Hit Your Mark Media
Graphic Design Intern
Supported design projects for social media, promotional materials and branding.
My toolkit
Platforms
- TikTok
- YouTube
- SMS
Content
- Stories
- Reels
- Carousels
- Static Posts
- Paid Ads
- UGC
- Influencer & Ambassador Content
- Live Shopping
- Giveaways
Tools
- Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere Pro
- Lightroom
- Adobe Express
- Canva
- Procreate
- CapCut
- Final Cut Pro
- Meta Ads Manager
- Meta Business Suite
- Hootsuite
- Klaviyo
- Shopify
- Monday.com
