Lauren Chang
All work

Bogey’s Mix

Bogey’s Mix

Role
Senior Brand Designer
Year
2026

Brand and social content for Bogey’s Mix, a fresh dog food startup in Leesburg, Virginia: the brand book, educational and trend posts, animated recipe posts, Reels, Instagram Stories, highlight covers and photography for Instagram, Facebook and TikTok.

  • Brand book
  • Feed posts
  • Animated posts
  • Reels
  • Instagram Stories
  • Highlight covers
  • Photography
The Bogey’s Mix brand book cover: the wordmark and a boxer mascot in sunglasses, with the line “Less tricks, more licks.”

Brand book

The logo system and mascot, primary and secondary palettes with color pairings, a three-font type study, hand-drawn icons and ingredient background shapes.

Brand book page one: the primary logo, the boxer mascot, alternate logos, the color system and eight color pairings.
Brand book page two: a font study of Funtastic for headlines, Nunito for body copy and Cuckoo for short accents, and a set of hand-drawn icons.
Brand book page three: light blue background shapes, each labeled with an ingredient such as turkey, quinoa, kelp and spinach.

Educational and trend posts

Posts that explain the food, its ingredients and how to switch, alongside trend and seasonal posts with a sense of humor.

“Real food dogs actually love (even your pickiest eaters)”: a puppy eating from a raised bowl, with a picky eater guarantee badge.
“Why Bogey’s Mix”: gently cooked, snap frozen, precisely portioned, nothing artificial and better for the planet, beside a pouring bag and a bowl.
“How to transition to Bogey’s Mix”: four bowl illustrations showing the old food to new food ratio from day 1 to day 7.
“Your dog’s problems, our solutions”: worried dog texts on one side and fresh ingredients on the other.
“Your MIL is toxic. Our ingredients aren’t.” above a bowl of colorful fresh food.
“You’ll love local”: a small dog peeking out of a blue Bogey’s Mix tote.
“No fillers. No mystery ingredients.”: Bogey’s Mix bags on a purple and yellow background with a jack-o’-lantern basket.
“Bogey’s Mix or Cava?”: a grid of nine bowls of food, “for legal reasons, pls don’t feed your dog Cava.”
“Which one would you eat?”: a bowl of kibble above a bowl of fresh food.
“My dinner” with chicken nuggets and a pickle, and “My dog’s dinner” with a bowl of fresh food.
“Me rn, me tmrw”: a boxer, then the same boxer with pumpkins and a pumpkin spice latte.
“Important events in history”: a timeline from fire to the invention of Bogey’s Mix.

Animated recipe posts

Feed posts for the two recipes, Beef Bonanza and Turkey Feast.

Beef Bonanza
Turkey Feast
Two recipes

Reels

Short videos for Instagram, Facebook and TikTok. Tap the speaker for sound.

Time stamps
Why we switched
Leesburg
October world tour
Not judging
Taste test

Instagram Stories

Recipe Stories, a question box, an interview and an everyday post.

Beef Bonanza
Turkey Feast
Two recipes
Question box
Meet Clarissa
Story: a boxer napping in bed, “How’s your workday going?” with a poll.
Workday poll

Highlight covers

Icon covers drawn in the brand’s icon style.

Six round Instagram highlight covers with hand-drawn icons: Why Bogey’s, Our recipes, BTS, Events, FAQ and Happy pups.

Lifestyle photography

A dog beside pumpkins and a Bogey’s Mix tote and bag.
A border collie and a small dog peeking over a pumpkin filled with food.
A smiling man holding a fluffy dog in a kitchen, with a bag of Bogey’s Mix on the counter.
A small dog sitting up on its back legs in front of a wooden feeder with a Bogey’s Mix bag.
A small dog in a blue Bogey’s Mix tote next to a raised bowl of food.
A happy dog beside a bowl and two Bogey’s Mix bags.

Product photography

A bowl of the beef recipe from above.
A bowl of the turkey recipe from above.
Food pouring from a Bogey’s Mix bag into a white bowl.
A Bogey’s Mix bag next to a bowl of food.
Next projectFrom concept to campaignOriginal collections and licensed launches, from pattern to product to campaign