Lauren Chang
All work

Sassy Woof

From concept to campaign

Role
Senior Graphic Designer & Social Marketing Specialist

Four Sassy Woof collections, each followed from the first pattern to the finished product, its campaign and its lifestyle shoot. They sit alongside 20+ other patterns I designed for the brand.

  • Original patterns and collections
  • Product development
  • Product photography
  • Integrated marketing campaigns
  • Licensed and retail partner launches
Lauren’s portfolio page for From Concept to Campaign: the Portofino, Polly Pocket, PetSmart Horror and Weens Club collections, each shown as a pattern, a product, a campaign image and a lifestyle photo.

Portofino

Sardine tins, lemons, tomatoes and blue tiles, for the Sassy Meow cat line.

Portofino pattern: sardine tins, lemons, tomatoes, oysters and blue tiles on cream.
Pattern
The Sassy Meow step-in harness in the Portofino print.
Product
Portofino harness and leash styled with silk scarves, cherry tomatoes and grapes on blue.
Campaign
A cat wearing the Portofino harness and bow tie on a white fur throw.
Lifestyle

Polly Pocket

A licensed collection with Mattel’s Polly Pocket.

Polly Pocket pattern: pastel compacts, hearts, stars and flowers on mint.
Pattern
The Polly Pocket harness in mint with pink trim.
Product
Polly Pocket harness, bow and leash laid out on teal and lilac satin.
Campaign
Two apricot poodles in Polly Pocket harnesses and bow ties on a pink pouf.
Lifestyle

PetSmart Horror

A horror collection built on imagery from IT.

PetSmart Horror pattern: Pennywise, red balloons, paper boats and “Time to float” lettering.
Pattern
The IT harness with red trim.
Product
PetSmart Horror campaign image: two horror harnesses with red splatter and paw prints.
Campaign
A black and white dog in the IT harness holding a red balloon in a dark tunnel.
Lifestyle

Weens Club

Cartoon dachshunds and mustard squiggles.

Weens Club pattern: cartoon dachshunds in hot dog buns and mustard squiggles on yellow.
Pattern
The Weens Club harness in yellow with red trim.
Product
Weens Club harness and accessories on an orange checkerboard picnic spread.
Campaign
A shaggy dog in the Weens Club harness sitting in the Oscar Mayer Wienermobile.
Lifestyle

20+ original patterns

A selection of the harness prints I designed for Sassy Woof, from originals to licensed collections.

Barbie harness in turquoise with roller skates and sunglasses.
Harness in a yellow and red cartoon print.
IT horror harness with Pennywise and red balloons.
Harness in a lilac floral print.
Barbie harness in pink with the Barbie logo repeated.
Ken harness in bright blue with the Ken logo repeated.
Harness in a pink postage stamp print.
Friday the 13th harness in red and charcoal.
Harness in mint with chicks and flowers.
Harness in powder blue with retro cassettes and hearts.
Barbie harness in lilac stripes.
Harness in beige gingham with cartoon cats.
Polly Pocket harness in mint with pink trim.
Costume harness in tan with a pink lining.
Costume harness printed with a cartoon muscle torso.

300+

Marketing campaigns, alongside 50+ licensing partnerships and 50+ retail launches

Next projectCare Bears × Sassy WoofA full launch: teaser and reveal Stories, a Freebie Friday giveaway, email, MMS and the landing page