Lauren Chang
All work

Sassy Woof × Care Bears

Care Bears × Sassy Woof

Role
Senior Graphic Designer & Social Marketing Specialist

A multi-channel launch for the licensed Care Bears collection: teaser, reveal and launch Stories, a five-part Freebie Friday giveaway, a launch email and MMS, landing page assets and photography with pet models.

  • Meta Story posts
  • Story giveaway
  • Email campaign
  • MMS marketing
  • Landing page assets
  • Website hero banner
  • Model photography
Care Bears landing page hero banner: dogs in Care Bears harnesses in a collage of photos on a pastel rainbow background.

Launch Stories

A sneak peek, a countdown, a reveal for each bear and the launch, posted to Instagram and Facebook Stories.

Sneak peek
Countdown Story: dogs in Care Bears harnesses lying among plush bears, with a countdown sticker.
Countdown
A fluffy dog in the pink Cheer Bear harness on a pastel backdrop: “Cheer Bear collection coming soon.”
Cheer Bear reveal
A Cavalier standing on its hind legs in the blue Grumpy Bear harness: “Grumpy Bear collection coming soon.”
Grumpy Bear reveal
Care-a-Lot reveal
Launch day

Freebie Friday giveaway

A five-part interactive Story: followers picked a harness, a waste bag holder and a leash, then entered their pup’s name for a chance to win their picks.

“Care Bears Freebie Friday!” Story with harnesses on a pastel sky and a “Tap to play” prompt.
1. Intro
“Pick a harness!” Story with a poll over three Care Bears harnesses.
2. Pick a harness
“Pick a waste bag holder” Story with a poll over Care Bears waste bag holders.
3. Pick a bag holder
“Pick a fabric leash!” Story with a poll over Care Bears leashes.
4. Pick a leash
“Last step! Enter your pup’s name below for a chance to win the selections of this Freebie Friday!” with a text entry sticker.
5. Enter to win

Email and MMS

The launch email and the text message that went out with it.

Care Bears launch email: harnesses on a pastel sky, product photos of each bear and a sign-up for the Sassy Woof community.
Launch email
Care Bears MMS: dogs in Care Bears harnesses among plush bears on white fur, with the Care Bears heart logo.
MMS

Landing page products

One product shot for each bear in the collection.

Care-a-Lot harness and leash in a rainbow Care Bears print on a lilac and teal backdrop.
Care-a-Lot
Cheer Bear harness and leash in pink on a pink backdrop.
Cheer Bear
Grumpy Bear harness and leash in blue on a blue backdrop.
Grumpy Bear

Model photography

Shot with pet models from Instagram.

A small tan dog in the blue Grumpy Bear harness lying among Care Bears plush toys.
@rat_and_bug
A smiling shaggy dog in the pink Cheer Bear harness and leash on a pastel backdrop.
@youberrabelieveit
A Cavalier on its hind legs in the blue Grumpy Bear harness on a pastel rainbow backdrop.
@romythecavy
A fluffy dog lying on its back with its paws up in the Care-a-Lot harness.
@peanutandlois
A shaggy dog in the pink Cheer Bear harness lying among Care Bears plush toys.
@youberrabelieveit
A small dog in the Care-a-Lot harness sitting on white fur with pink pom-poms.
@peanutandlois
Next projectSpider-Man × Sassy WoofTeaser videos, a live giveaway, paid ads, email and campaign photography