Lauren Chang
All work

Sassy Woof × Marvel

Spider-Man × Sassy Woof

Role
Senior Graphic Designer & Social Marketing Specialist

A multi-channel launch for the licensed Spider-Man collection: teaser and reveal Story videos, launch Stories, a live giveaway, a paid ad, a launch email, the website hero banner and lifestyle photography.

  • Meta Story posts
  • Live giveaway
  • Paid advertisement
  • Email campaign
  • Website hero banner
  • Lifestyle photography
Spider-Man landing page hero banner: dogs in Spider-Man harnesses and hoodies in a collage on a comic-panel background.

Launch Stories

Two sneak peeks, a countdown, the reveal, launch Stories and a live giveaway.

Sneak peek
Sneak peek 2
Countdown
Reveal
A smiling Samoyed in the Spider-Man harness under the Spider-Man logo, with a “Shop now” sticker.
Shop now
The Spider-Man hoodie, harness and leash under the logo, with a “Now available” sticker.
Now available
Two people pointing to a countdown sticker for a live giveaway, on a Spider-Man comic background.
Live giveaway

Paid ad and email

The launch email, with comic-style callouts, and the paid ad.

Spider-Man launch email: the harness collection with comic-style BAM and POW callouts and a Samoyed model.
Launch email
Spider-Man paid ad: the harness on a red web background under the Spider-Man logo.
Paid ad

Lifestyle photography

Each product shot in hand against a giant web on a city street.

A hand holding the Spider-Man harness in front of a web on a city street.
Harness
A hand holding the Spider-Man waste bag holder in front of a web.
Waste bag holder
A hand holding the Spider-Man leash in front of a web.
Leash
A hand holding two Spider-Man collars in front of a web.
Collars
Next projectWinnie the Pooh × Sassy WoofFrom a “coming soon” teaser to a how-to video, a feed post, paid ads and email