Lauren Chang
All work

Wooden Table Media

Wooden Table Media

Role
Freelance Graphic Designer

A logo for Wooden Table Media, from five first concepts to a final logo system: stacked and horizontal lockups, a stand-alone table mark and a four-color palette.

  • Logo concepts
  • Final logo
  • Logo variations
  • Brand mark
  • Color palette
The horizontal Wooden Table Media logo on cream.

First concepts

Five directions, drawn under the name Wooden Table Productions.

Concept 1: stacked planks of wood above the name.
Concept 2: a table holding a teal mountain.
Concept 3: a teal table under a setting sun.
Concept 4: a rustic table with teal paint on one end.
Concept 5: the rustic table inside camera viewfinder corners.

Refining the direction

The rustic table, redrawn with the name Wooden Table Media.

The rustic table above the stacked name Wooden Table Media.
A second version of the stacked Wooden Table Media logo.

Final logo system

The primary logo, stacked and horizontal lockups, the table on its own and the color palette.

Primary logo: the table above the name.
Primary
Stacked logo: the table above a three-line name.
Stacked
Wordmark with a small table beside the word Media.
Wordmark
Compact logo with a smaller table.
Compact
Horizontal logo: the table to the left of the name.
Horizontal
The table mark on its own.
Mark
Color palette: brick red, teal, dark brown and cream.
Color palette
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